What will I look at.
Founders usually come to me with a specific question. Can you look at my website. Does my content make sense. Is my Instagram actually doing anything. Those are the right questions to be asking - and yes, I will look at that - but that is actually just the surface of what I actually need to look at together.
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Positioning & Messaging
whether your website and content are saying the right thing to the right people
Audience Definition
if your time and budget are going toward the people most likely to buy
Channel Logic & Budget
is your spend across social, ads and other channels going where it converts
Content Execution
whether the messaging and marketing goals are properly executed in the content
Team Structure
is the work that needs to be done, done by the right people
Measurement
is the way you measure the ROI reliable
AI & Tooling
whether your tools are set up to deliver useful work, and if you can optimize with use of AI
What do you walk away with
A report delivered within 24 hours, written specifically for your business. It covers how your marketing is currently set up across seven areas, where the real gaps are, what's driving them, and the three things worth fixing first.
Your Marketing Scorecard
Which areas of your marketing are working well, and where the real opportunities are - with a clear explanation of what each rating means for your business.
Recommended priorities & changes
The three things most worth acting on first - and what a realistic next step looks like for each one.
What I found
Specific observations across all seven areas. What is going well, what has potential, and what is worth looking at more closely.
Team & hiring suggestions
Whether your current setup makes sense for where your business is heading, and what could make things easier or more effective.
AI automation tips
Which parts of your marketing could work harder with the right AI tools - and where you are most likely to save time.
Bonus advice
Anything else worth sharing. The observations that do not fit neatly into a category but are too useful to leave out.
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Monika Kalicinska
Founder of INANI
Real Estate Services
Prague - CZE
"With my business growing fast, I got pulled in a million directions, and marketing took a very big chunk of my time. I was working with an agency, and several freelancers, but I definitely did not see the ROI of all the work I put in reviewing what they were working on, and paying for their monthly retainers. I did not have the time to dive into my whole marketing model again, so I booked The Marketing Check-up with Nathalie. Immediately it came up that I was putting my main focus in the platforms that carried least of my audience. And the one platform that was most important - I wasn't using properly. I also booked The Marketing Plan, and now all my teams know what the strategy is, and what we need to focus on."
How does it work.
Total time required from you throughout the whole process: 1,5 hours.
And all sessions are conducted in English, or Dutch. Whichever you prefer.
1
You book.
You receive a short questionnaire which I'll ask you to fill in before our session.
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I do my research.
I dive into your whole business. I will look at everything. You do not need to prepare anything for this step.
1h online call.
We go through the findings together by video call. You add context where needed. The session is 60 minutes.