THE MARKETING PLAN
A complete marketing blueprint, built specifically for your business.
If the Marketing Chek-up has shown that the structure underneath your marketing needs to be rebuilt - or if you simply know you need a clear plan before you start spending - The Marketing Plan gives you exactly that. A complete marketing blueprint, built specifically for your business. Not a framework you fill in yourself, and not a generic strategy document. Every section is researched, written and walked through personally - so you know exactly what your marketing should be doing, why, and in what order.
€2.800 ( approx. 3.200 USD / 11.800 AED)
How does it work.
Six steps because the output is substantial. From your first questionnaire to your follow-up session, everything is built around what is specific to your business — not adapted from a general framework.
Total time required from you across the entire process: approximately 2.5 hours.
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You fill in the questionnaire
You receive a detailed questionnaire immediately after booking — 24 questions. Return it at least 48 hours before your session.
I do deep research
I review your existing brand and campaign materials alongside your website, social channels and competitive landscape. You do not need to prepare anything for this step.
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A 90-min alignment session
We go through the findings together, align on direction, and confirm the priorities that will shape your blueprint.
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I build your Marketing Plan
I design and document the full 27-slide blueprint based on everything we discussed.
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Walkthrough and delivery
You receive a recorded walkthrough of the complete deck — so you can revisit it any time and share it with your team.
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One follow-up session
To support you in taking the next steps, or simply to sense check decisions with someone that knows all about your business and your goals.
All sessions are conducted in English or Dutch - whichever works best for you.
What do you walk away with
A complete 27-slide Marketing Plan
A recorded walk-through
Built specifically for your business — not a template with your name on it. Every section is grounded in your model, your audience and your current setup. It covers your positioning and messaging, channel roles, content direction, team structure, budget framework, measurement setup and sequenced priorities — tailored to what your business actually needs at this stage.
Every section explained personally, so you can revisit it any time and share it with your team without losing the context behind each decision.
This document will be the strategic blueprint for everyone in your business to turn to - INCLUDING AI - instead of you having to repeat yourself.
What do I look at.
Your positioning and what makes you the right choice, who your audience actually is and what they need to hear, what role each channel plays and what it should not do, what your content should cover and in what format, how your team or suppliers should be set up, how your budget should be divided, what to measure and what to ignore, and what to do first — in a sequence that makes sense for your stage.
€2.800 ( approx. 3.200 USD / 11.800 AED)
The Recorded Walk-through.
So you can watch, and re-watch in your own time.
Other Services.
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The Marketing Check-up.
Before committing to a full Marketing Plan, The Marketing Check-up gives you a structured assessment of where your marketing stands right now - what is working, where budget is leaking, and what needs to change first. One session. A written report within 24 hours.
€750 ( approx. 860 USD / 3.150 AED)
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Building The Team.
The Marketing Plan tells you what the roles need to be. The Team Structure translates that into the right execution setup - role scopes, briefing templates and a vendor selection framework so you can find and brief the right people without starting from scratch.
€850 ( approx. 975 USD / 3.575 AED)