Society Decoded Advisory works best with founder-led businesses that have proven their model and are ready to build the marketing structure that matches their ambition. If you are earlier than that - even better, because we do not have to reverse engineer anything. If you are significantly beyond it, your needs are likely different and you are probably already working with a full-service agency.

If you are pre-revenue or very early stage, The Marketing Check-up might be premature. But if you are about to make your first meaningful marketing investment and want the structure right before you spend - that is exactly what it is designed for.

The size of your budget matters less than how it is structured. Businesses with modest budgets that are allocated well consistently outperform businesses with larger budgets that are not. If you are about to invest in marketing - or already are - understanding the structure first is what makes that investment work.

A structured assessment of your current marketing setup - what exists, what is missing, and where the gaps are. You leave with a written report covering four areas: a diagnostic scorecard across seven structural areas, the 2–3 upstream root causes, immediate recommendations you can act on, and an honest assessment of whether the issues are surface-level fixes or point to something that needs a deeper structural redesign.

A complete 27-slide marketing blueprint built specifically for your business. It covers your positioning, channel roles, content direction, recommended team structure, budget framework, measurement setup and sequenced priorities. You receive it as a designed document, and I walk you through it personally via a recorded walkthrough - so you and your team understand what connects to what and why. Every agency, freelancer and AI tool you work with gets a copy to work from.

For most businesses, The Marketing Check-up is the right starting point. It ensures The Marketing Plan is built on an accurate picture of where you are, not assumptions. If you have already done serious strategic work recently and have a clear view of your current setup, get in touch and we can discuss whether moving directly to The Marketing Plan makes sense.

It is actually one of the most common situations we work with. Having people in place does not mean the structure behind them is working. If your results are not improving, if every decision still lands on your desk, or if you are not sure your budget is allocated correctly — those are structural problems, not vendor problems. The Marketing Plan gives your existing team and partners a clear direction to work from.

AI can generate a marketing plan in seconds. What it cannot do is tell you whether that plan is built on the right foundation - because that requires someone who can read your business, challenge your assumptions, and make judgement calls that a prompt cannot. The output is only as good as the structure behind it. That is exactly what this work addresses. I wrote about this in more detail here.(https://www.societydecoded-advisory.com/post/you-cannot-build-a-business-with-ai-on-your-bus-ride-home)

Because it is not a sales call. The Marketing Check-up is a serious piece of work - a structured assessment of your business that produces a clear, actionable output regardless of what comes next. You are not paying for a conversation. You are paying for a considered professional assessment that has value on its own.

The Marketing Check-up is delivered within 24 hours of your session. The Marketing Plan typically takes five days depending on the complexity of your business. Building The Team follows shortly after, depending on your setup. The Sounding Board runs over 60 days with four bi-weekly sessions of one hour each.

The work is designed to be efficient with your time. The Marketing Check-up requires a pre-session questionnaire and one 60-minute session - approximately 1.5 hours in total. The Marketing Plan involves a detailed questionnaire, a 90-minute alignment session, and a walkthrough of the completed work - approximately 2.5 hours in total. You will not be asked to sit through unnecessary meetings - but the quality of the output depends directly on the quality of your input.

Nathalie Inniger leads every engagement directly. There are no junior consultants working behind the scenes.

Strategy only. I do not manage social accounts, produce content, or run campaigns. The Marketing Check-up and The Marketing Plan are strategic engagements. Building The Team helps you find and brief the right people to execute. If you want ongoing support keeping decisions aligned as execution gets underway - that is what The Sounding Board is for.

All sessions are conducted in English or Dutch - whichever works best for you. Written deliverables are produced in the language agreed at the start of the engagement.

Yes. Engagements are conducted remotely where needed and the work is not dependent on geography.