The Foundation

Service Description

Marketing Foundation Design - 3.200 EUR Your marketing doesn't need more activity. It needs a structure that connects your positioning, channels, budget and execution roles — so every agency, freelancer and AI tool is working from the same playbook. The problem You've hired the right people. They're just working without a shared foundation. Marketing execution is easy to buy. An agency for social, a freelancer for copy, a tool for ads. What most founder-led businesses are missing is the layer that connects all of it — clear positioning, defined channel roles, an allocation logic, and a brief that actually works. Without that, you're funding activity, not growth. How it works — A detailed questionnaire covering your business, positioning and current marketing spend — Review of existing materials — campaigns, briefs, channel setups — 90-minute alignment session to pressure-test your positioning and priorities — Full foundation design and documentation — 30-minute recorded walkthrough of the completed work — One follow-up session after delivery for questions and clarifications What you receive 1 — Marketing Foundation Blueprint Your full structure in one documented, shareable format — built to be handed to any agency, freelancer or tool. 2 — Channel Roles & Prioritisation A clear map of what each channel is for, what it's not for, and how they work together. 3 — Budget Guidance An allocation framework aligned to your stage and priorities — not generic percentages. 4 — Content & Messaging Direction The core themes, tone and messages your marketing should consistently communicate. 5 — Team Structure A defined view of the roles, responsibilities and ownership your marketing needs. Stop briefing from instinct. Start executing from a foundation. The Diagnosis is always the first step before entering this service. In case you believe you don't need this due to existing research or findings, please get in contact and we'll discuss together.