The Assembly

Service Description

Build the Team You have the foundation. Now you need the right people to execute it. This service helps you define exactly what kind of support your business needs — and sets you up to find, brief and onboard them properly. The problem Most founders hire based on availability, recommendation or portfolio. Not based on what their marketing actually requires at this stage. The result is a setup that looks reasonable on paper but doesn't connect — because the roles were never defined against a clear direction. How it works — Review of your marketing foundation to identify the execution roles it requires — 60-minute working session to define what type of support makes sense for each role — agency, specialist, freelancer or in-house — and what the budget allows for — Creation of role scopes, briefing templates and a vendor selection scorecard — Where relevant, output can be shared with our network across Europe and the GCC What you receive 1 — Role Scopes A clear definition of each execution role your marketing requires, with responsibilities and expected outputs. 2 — Briefing Templates Ready-to-use briefs your team can hand to any execution partner — aligned to your foundation from day one. 3 — Vendor Selection Scorecard A structured framework for evaluating any agency, specialist or freelancer against what your business actually needs. The right setup, built once, built properly. This service follows the Marketing Foundation Design. If you want support evaluating proposals or keeping decisions aligned once execution starts — that's what the next step (Step 4) is for.